FROM THE EDNEWS.AFRICA ARCHIVES
Special Feature | 15 March 2025
People often tell me, “You have such a cool job.” I chuckle to myself because, beyond the glitz and glamour, it’s not always as effortless as it seems. Motoring journalism is sweet indeed, but most of the time, you’re hustling for a buck or two, trying to cement your name- especially if you’re a rookie. It’s even more challenging when you have no one to turn to.
For me, my Uncle Morgan Naidu was my guiding light. A legend in his own right, he had been on my mind as the plane touched down at Cape Town International Airport for the launch of the Audi Q7 and Q8. My heart swelled with emotion because, beyond my love for cars, I got into this industry for him. He was a pioneer, and perhaps at the time, he was building something great that got swept under the carpet when he passed.
But his memory still lives on through my brother, Brenwin Naidu, and me. No one comes close to his precision in this craft. Brenwin is a spitting image of Uncle Morgan- sharp, determined, and always putting his best into everything he does. But alas, before I get all sentimental, there was a launch to attend.
Audi had my heart racing as I took the wheel of the newly revised Audi Q8 55 TFSI Quattro Tiptronic Black Edition, priced at R2,058,400, fitted with R233,000 worth of extras. Hefty indeed. But my goodness! It looked stunning in Chilli Red Metallic, paired with Audi Sport five-spoke wheels wrapped in thick rubber. A clean, simple silhouette, fastback coupe styling- mi amor, it meant business. The revisions made this SUV a beefier aesthetic, while the frameless doors added a sleek touch. And that new honeycomb Singleframe grille? Nice one, Audi.
Inside, the cabin is brimming with plushness- carbon-finish inlays, artificial leather on the dashboard, and cushy leather seats. It's streamlined and modern, but if I’m being honest, Audi could use a refresh in the tech department. The infotainment system got the job done, and the virtual cockpit was still a standout, but with Chinese competitors stepping up their game, Audi needs to raise the bar. For R2M, I expect the crème de la crème.
My drive from Cape Town International to Waterkloof Wine Estate was short but sweet- enough for me to appreciate the refinement and quality of the Q8. It carried its weight elegantly. Sometimes, I wished for a bit more kick, but honestly, you won’t constantly be flooring it. It’s a cruiser powered by a 3.0L V6 turbo-petrol engine, the same one found in the Audi Q7 55 TFSI Quattro. It delivered 250kW and 500Nm- ample power. Throw in Audi’s quattro all-wheel drive and adaptive air suspension, and you have a compliant steed for everyday life.
Now, the Q7. Not much sets it apart from the Q8 mechanically- same engine, same outputs. Both models also offer a 3.0L V6 turbo-diesel option, but we didn’t get to experience its torquey goodness due to time constraints. Perhaps later this year.
The Q7. I found it more practical, though relatively similar to the Q8 in many aspects. It even sprints slightly quicker- 0-100 km/h in 5.6 seconds versus the Q8’s 5.9 seconds.
Both SUVs are luxurious and packed with tech, but they cater to different needs. The Q7 is practical for families, while the Q8 is sleeker, sportier, and more dynamic. If you need space and versatility, go for the Q7. If bold styling and a more engaging drive matter more, the Q8 is your pick.
Halfway through, my colleague Sean Claase and I jumped into the SQ7, as the SQ8 was taken, but alas, it’s a beefy, debonair machine. Its 4.0L twin-turbo V8 was intoxicating, sending shivers down my spine with its addictive acoustics. We hurled it through the Franschhoek mountain passes, revelling in its sharp handling and growling soundtrack. It’s thirsty, no doubt, but it delivers- 373 kW and 770Nm, launching from 0-100 km/h in just 4.1 seconds. Not too shabby.
But the thirst for performance wasn’t quenched yet. After arriving at La Franschhoek Hotel & Spa that evening, we took the beastly Audi RS Q8 for a brief cruise. It shares its MLB platform and many components with the Lamborghini Urus. While the Urus is the wilder sibling with a sharper driving experience, the RS Q8 offers similar performance in a more understated package.
Let’s talk numbers. The RS Q8’s 4.0L twin-turbo V8 is tuned to a mind-bending 471kW and 850Nm. Ludicrously quick, it rockets from 0-100 km/h in 3.6 seconds and has a top speed of 305 km/h. This is not child’s play.
As my fingers gripped the suede/Alcantara steering wheel, the launch control sent me flying. Adrenaline surged through my veins. The roar of the fire-breathing V8 and the raw torque were mental. The RS Q8 pushed its weight around with authority, leaning toward the firmer side as a performance-oriented SUV should. I liked it- a lot. But be prepared for the thirst that comes with a V8. As a daily driver? Not the most sensible. I’d likely stick to the simpler Q7.
But in reality, Audi- like several other premium brands- has faced a steady decline in sales. More affordable Chinese competitors have reshaped the market, and even flagship models like the Q7 and Q8 haven’t been immune. Despite these challenges, Audi remains committed to quality and keeps pushing forward, adapting to changing times.
Pricing and Pick:
• Q7 55 TFSI quattro Tiptronic Platinum Edition: R1,958,000
• Q8 55 TFSI quattro Tiptronic Black Edition: R2,058,400
• SQ7 TFSI quattro Tiptronic: R2,540,500
• SQ8 TFSI quattro Tiptronic Black Edition: R2,675,500
• RS Q8 Performance quattro Tiptronic: R3,266,10
If I had to choose? I’d go for the SQ7. It hits the right notes on speed, comfort, and everyday usability without going all-out like the RS Q8. But realistically? I think the Q7 might be my cup of tea.
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