Buttery Smooth Audi SQ8 Speaks to the Inner Petrolhead
While the Audi SQ8 isn’t as aggressive or outright brutal as the Audi RS Q8, it delivers something arguably more appealing: performance wrapped in comfort.
While the Audi SQ8 isn’t as aggressive or outright brutal as the Audi RS Q8, it delivers something arguably more appealing: performance wrapped in comfort. And that’s exactly what makes it so compelling.It’s also significantly more attainable, coming in at roughly R500,000 less than the RS Q8’s R3.2 million price tag. On paper, the RS Q8 is the obvious choice—and by most performance metrics, that’s hard to argue against. But from my perspective, the SQ8 makes a stronger case as a more relaxed, usable alternative to the more monstrous RS Q8.
What Makes The SQ8 So Impressive On The Road
At the heart of the SQ8 is a 4.0-litre twin-turbocharged V8 the same powerplant in the RSQ8 although detuned, producing 373 kW and 770 Nm of torque. That places it firmly in performance SUV territory, with a 0–100 km/h time of around 4.1 seconds. Step up to the RS Q8 Performance, and the gap becomes clear: 471 kW and 850 Nm, dropping the 0–100 km/h sprint to roughly 3.6 seconds. It’s louder, sharper, and far more aggressive.
The SQ8 feels more usable. It’s still quick, but it delivers its performance in a smoother, more controlled way—far easier to live with day to day. Audi’s quattro all-wheel drive keeps everything planted, while launch control delivers an effortless surge off the line, complete with a subtle lift at the nose. What stands out most is how well it carries its weight. For an SUV tipping over two tonnes, it feels remarkably composed through corners and confidence-inspiring when pushed.
And then there’s the sound. That V8 delivers a deep, guttural growl—a reminder of why combustion engines still stir emotion. In an era of EVs, where speed often comes without drama, the SQ8 brings character back into the experience. Fuel economy? As expected, it’s not its strong suit. Expect figures in the early 20L/100km range in relaxed driving, improving slightly to around 17L/100km when driven more efficiently. It’s thirsty—but that’s the price of a proper V8.
Visually, the SQ8 keeps things understated. Unless you know what to look for, it’s easy to mistake it for the more aggressive RS Q8. My test unit, finished in the Black Edition spec, added presence with 22-inch black wheels, darkened trim, and quad exhausts. But raw performance isn’t what defines this car. The SQ8 prioritises composure. Adaptive air suspension smooths out imperfections, while quattro ensures stability in all conditions. The result is a driving experience that feels effortless—fast, yes, but more importantly, easy.
Inside The SQ8: Where Luxury Takes Centre Stage
Step inside, and the SQ8’s luxury credentials are immediately clear. The cabin feels every bit as premium as you’d expect from a flagship Audi. Soft-touch materials, high-quality leather, and subtle metallic finishes create an environment that’s modern yet understated. Audi’s dual-screen infotainment system sits front and centre, paired with the brand’s Virtual Cockpit digital display. It may not be the newest system in the segment, but it remains intuitive and functional.
Comfort is a standout. The seats are supportive and well-contoured, making long-distance driving effortless. There’s generous space front and rear, while the elevated driving position enhances that sense of control. Details matter here too—S-line badging, red stitching, a thick leather-wrapped steering wheel, and even red seatbelts add just enough sportiness without overdoing it.
Choosing the SQ8 over the SQ7 is ultimately a decision of style over outright practicality. The coupe-like roofline and frameless doors look fantastic, but they do compromise rear headroom and visibility slightly. Still, refinement is where the SQ8 shines. At highway speeds, the cabin remains impressively quiet, reinforcing its luxury credentials.
How It Stacks Up Against Rivals
The SQ8 sits in a fiercely competitive segment. Rivals like the BMW X6 M and Mercedes-AMG GLE 63 push performance further, offering more power and sharper dynamics. They’re louder, more aggressive, and more focused on outright speed.
Audi SQ8: from around R2.6 million
BMW X6 M Competition: from approximately R3.4 million
Mercedes-AMG GLE 63 S Coupe: from around R3.3 million
Porsche Cayenne GTS: from approximately R3.0 million
Final Verdict
The SQ8 may not be the flashiest or most extreme option in its segment, and it doesn’t try to dominate with raw performance. But what it offers is arguably more valuable: a balanced, well-rounded luxury performance SUV that works effortlessly in the real world. But offcourse if you had the extra cash to splurge go big and get yourself the RSQ8.